This Black Friday will mark the third year that owners, Brett Lamb & Kim Holt, will utilize this consumer-oriented day to highlight and promote the act of giving. During Black Friday weekend, Fleet Feet Sports San Francisco will donate $10,000 of their profits to the Ethembeni Foundation.
The Ethembeni Foundation aims to help disadvantaged children living in South Africa by sponsoring the Ethembeni Orphanage, a boarding school about an hour outside of Durban, South Africa that is home to 300 special needs students. The school caters specifically to students who are living with physical disabilities like cerebral palsy and visual impairments by providing medical care, education, meals, and a warm environment for children between the ages of 5 and 18.
Last year, we raised over $2,300 for our "One Day for Ethembeni." Brett & Kim's hope is that with the opening of the new SOMA location, Fleet Feet Sports San Francisco will be able to donate up to $10,000. This would provide 10 annual scholarships, as it costs approximately $1,000/year for one student to stay at the school.